Use the Right Keywords to Attract More Guests

By Rakesh Kumar | June 19, 2025

In today’s digital booking world, your property description must speak the language of your guests—and search engines. That’s where keywords come in.

Using smart keyword strategy can dramatically improve your visibility on Airbnb, Vrbo, Google, and even Facebook. The right phrases make it easier for guests to discover your listing during searches.

Start by identifying location-based and experience-specific keywords like “pet-friendly beach condo in San Diego” or “cozy cabin with fireplace in Asheville.” Tools like Google Keyword Planner, Airbnb's search bar, and competitor listings can offer inspiration.

Integrate these keywords naturally into your:

• Listing title
• Property description
• Image alt text
• Review responses

Don’t overstuff or use clickbait. The goal is relevance and clarity—helping your ideal guest know, instantly, that your place is what they’re looking for.

Review your listings every few months and refresh keywords based on trends and feedback.